Thursday 18th April 2024

Psychology of SALES, with Dr. Vanja Ljevar, and Patrick Fagan

LOCATION: London, City

TIME: From 9:00am to 11:30am


We’re joined by Club member, Dr. Vanja Ljevar, and Patrick Fagan, founders of Kubik Intelligence, a cutting-edge agency combining behavioural science with data science, to reach deep inside customers’ minds and push their ‘buy buttons’.

Kubik has consulted for big-name brands like Cineplexx, Movistar and Sony. Dr. Vanja Ljevar, Head of Data Science, is a guest lecturer at the University of Nottingham, published author and a serial entrepreneur. Patrick Fagan, Head of Behavioural Science, is a university lecturer and Sunday Times bestselling author, and the former lead psychologist at Cambridge Analytica.

This masterclass is dedicated to the secret science of the psychology that will push your customers ‘buy’ buttons. Vanja and Patrick will take you inside the minds of your customers, condensing 30 years of experience into the seven commandments of sales.

On the morning some of the things they will cover, include:

  1. The psychology of pricing: Why £1,021 feels better value than £1,000.
  2. Still or sparkling? What we can learn from waiters about persuading the unpersuadable.
  3. How to tailor your sales strategy (why smiley people respond better to scarcity appeals).

Come prepared to learn and delve into psychology of sales, you’re not going to want to miss this one.


40 Members

October 2024

TABLE FOR 8 Series: HUNAN (8 Members / 8pm / Every 8 weeks)

CLUB X Exclusive
Wednesday 30th October 2024, from 8:00pm


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