Five things you need to know about PRINCIPAL TOWER, the luxury addition to London’s skyline

25 October 2023

The Gherkin. The Cheesegrater. The Walkie-Talkie. The City of London is home to a host of landmark buildings, and now, they have been joined by Principal Tower – a new luxury residential address making a statement within the London skyline. Here, we round-up the key things you need to know.



1. The design

Rising an impressive 175 metres, Principal Tower is one of London’s tallest residential buildings. It also happens to be the only residential project in London designed inside and out by globally renowned architects, Foster + Partners, the name behind some of the world’s most recognisable buildings, including 30 St Mary Axe in London, also known as the Gherkin, London City Hall and Beijing International Airport.

Architecture – with a façade of bronze stainless-steel cladding - takes inspiration from its location where the city’s rich local history and culture meets 21st century modernity. Inside, and in keeping with Foster + Partners’ minimalist aesthetic, apartments feature pale wood floors, white marble and delicate bronze detailing – designed to marry the quiet sophistication of the financial district with the creative, industrial aesthetic of nearby Shoreditch.



2. The views

London has some of the most iconic panoramas in the world, and Principal Tower is up there with the very best. Residents of the apartments enjoy far-reaching views across the capital, spanning East to West, and at every level, take in the cityscape and a host of the capital’s most impressive landmarks. Floor-to-ceiling glazing maximises the stunning views, as well as creating a feeling of space and light, and of course, mean residents always feel as if they’re in the heart of the city.



3. The amenities

Residents enjoy a suite of luxury hotel-style amenities, carefully crafted to maximise residents’ wellbeing and create the ideal environment for relaxation and rejuvenation, including an infinity pool, spa and sauna, whilst a state-of-the-art gym overlooks the buzzing piazza below. Perfect for entertaining, socialising or time with friends and family, Principal Tower also features a private cinema, residents’ lounge and mezzanine bar, all of which have been sumptuously designed for luxury and comfort.

A 24-hour concierge service, more akin to that of a five-star hotel experience, ensures the needs of every resident are met with ease and convenience. An underground car park is also available for private vehicle and bicycle storage, both accessed via two state-of-the-art car lifts for optimum security.



4. The location

The Square Mile is firmly back in style, for both business and pleasure. News that HSBC is relocating its HQ back to the City – amongst others - has shone a new spotlight on the neighbourhood and its evolution beyond its ‘business and finance-only’ reputation.

With its prime position where the City meets Shoreditch, Principal Tower is ideally placed to enjoy everything this desirable pocket of London has to offer – just a short walk from renowned eateries including Gavin La Chapelle and Sushi Samba, as well as must-visit hotels including The Hoxton, The Ned and Nobu.

For shopping, residents can head over to the nearby Royal Exchange, which features a plethora of luxury brands including Louis Vuitton, Hermes and Tiffany & Co., or, alternatively, venture over to historic Spitalfields Market.



5. The penthouse

The jewel in the crown of Principal Tower – and on the market for £9.9m – is a spectacular duplex penthouse set across the 48th and 49th floors of the building.

Spanning an expansive 2,850 sq. ft and wrapped in curved floor-to-ceiling glazing, it offers sky-high living at its very best. A rare scale of space in the heart of the capital, the penthouse really is a one-of-a-kind property, with uninterrupted panoramas across the skyline and a myriad of London’s best-loved landmarks.

A triple aspect living, dining room and kitchen is complete with generous outdoor private terrace, enjoying views from the ArcelorMittal Orbit at the Olympic Park, across to Tower Bridge, St Paul’s Cathedral, London Eye, the Gherkin and the Cheesegrater, out to Wembley stadium and beyond to the hills of Surrey and Kent.

An impressive bespoke staircase leads to the upper floor, home to three expansive bedrooms, all three with ensuite bathrooms finished in the finest Italian polished marble, and two with generous walk-in wardrobes.


Prices at Principal Tower start from £1,205,000, for more information please visit: